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Investing, explained simply

Short lessons in plain words: what the things you own are, and how Allown measures them. No jargon you aren’t told the meaning of.

  1. 01Investing, simplyInvesting is putting money into things that can grow or pay you over time, instead of leaving it to sit. Here's what that means and why time matters most.3 min read
  2. 02What a broker isA broker is the company that lets you buy and sell shares, funds and bonds on stock exchanges, and keeps them in an account in your name.2 min read
  3. 03What a crypto exchange isA crypto exchange (Binance, Bybit, OKX…) is a marketplace where you buy and sell coins. Unlike a broker's account, coins there are held by the exchange until you move them out.2 min read
  4. 04What a share isA share (or stock) is a small piece of a company. Owning one means owning a slice of its future profits, and its price moves with what people expect those to be.2 min read
  5. 05What an ETF isAn ETF is a fund you can buy like a single share, but that holds hundreds or thousands of companies at once. It's the simplest way to spread your money widely.2 min read
  6. 06Dividends and the ex-dividend dateA dividend is a share of a company's profit paid to its owners. Who gets it is decided by one date: the ex-dividend date.3 min read
  7. 07What a crypto wallet isA crypto wallet doesn't hold coins: it holds the key that proves they're yours. The address is safe to share; the seed phrase never is.3 min read
  8. 08What a read-only API key isAn API key is a pass that lets an app talk to your account without your password. A read-only one can look, never touch, which is all Allown ever asks for.2 min read
  9. 09Average cost: what you paidIf you bought the same thing several times at different prices, your average cost is what you paid per unit overall. It's the line your gain or loss is measured from.2 min read
  10. 10How returns are measured"How much did I make?" has more than one honest answer once money goes in and out at different times. Here are the two that matter.3 min read
  11. 11DiversificationNot putting all your eggs in one basket. Spreading money across many companies, countries and kinds of asset makes any single disaster hurt far less.2 min read